“Gonna put you to sleep
Gonna put you to sleep
With the sheep
With the sleep
And there’s no Bo Peep
Gonna put you to sleep
With a sleep that’s deep”
Who else remembers those awesome Serta Counting Sheep commercials with the rapping sheep? The sheep are still around, and many people continue to associate them with Serta® Mattresses, one of our favorite brands at Bedzzz Express.
It all started in 1931 when an assembly of independent mattress manufacturers joined forces. Two years later, they organized under the name Serta and set national guidelines for their products.
Check out this timeline of some of the most interesting events in Serta history.
1940s — As everyone feels the pinch of wartime shortages, Serta produces the “4-A Perfect Sleeper” with resourceful material substitutes.
1950s — Advertising geared more toward growing trend in health consciousness.
In response to consumer demand for firmer mattresses, the Sertapedic line is introduced with the tagline, “You sleep ON it, not in it.”
Serta grows TV advertising presence by sponsoring “Bob Hope,” “The Today Show” and “The Tonight Show.”
1960s — Americans love sleeping on Serta mattresses: 39 plants and over $70 million in sales.
1970s — Serta was first to introduce a plusher Pillow Soft® mattress that countered the theory that you needed a hard mattress for proper back support.
Serta gains even more national attention by hiring screen siren Joey Heatherton as a spokesperson.
1980s — Serta was first to use convoluted foam (egg crate foam) in the upholstery of its mattresses.
Another industry first when Serta introduced a continuous coil innerspring in its Serta Perfect Sleeper line that provided better support to the shoulders, back and hips.
1990s — Serta introduced the most significant comfort innovation in its history, Comfort Quilt® that features a combination of fibers and convoluted foam in the quilt of the mattress to improve circulation, reducing tossing and turning.
“We Make the World’s Best Mattress™” campaign is launched.
2000 – 2002 — Serta introduced the Serta Counting Sheep as the reluctant brand icons and wins a Gold Effie for the campaign.
2003 – 2005 – Serta becomes first national mattress brand to offer a flame-retardant system and a memory foam specialty collection with FireBlocker, which became standard in every U.S.-produced Serta mattress sleep set.
2008 — The famous Serta Counting Sheep are named Advertising Icon of the Year.
2010 — Serta redesigns its flagship mattress, the Perfect Sleeper, with input from the National Sleep Foundation, specifically to address five common sleep problems. The Perfect Sleeper becomes the Official Mattress of the National Sleep Foundation.
2011 — Serta introduces a breakthrough in memory foam technology with its new iComfort® Sleep System, featuring Cool Action™ Gel Memory Foam – the world’s first memory foam infused with Serta’s MicroSupport™ gel for more support and a cooler sleep surface than ordinary memory foam.